🧠 Project Overview
This project focuses on designing a clear, eye-catching, and conversion-driven visual system for a fast-food restaurant brand. The goal was to create promotional menu posters that are easy to scan, visually consistent, and effective in attracting customers while clearly communicating offers, pricing, and side options.
🎯 Project Goals
- Create a bold and recognizable visual identity
- Present menu items in a clear, structured layout
- Highlight promotions and combo offers effectively
- Improve readability from a distance (in-store & outdoor use)
- Maintain brand consistency across all designs
🧩 UX Strategy
Although the project is visually driven, UX principles were a core part of the design:
- Visual Hierarchy:
Key information (offers, price, product type) is prioritized using size, color contrast, and spacing. - Scan-Friendly Layout:
Content is grouped into sections to allow customers to understand the offer within seconds. - Clear Call-To-Action:
Phone number, side orders, and promotions are visually isolated to drive quick decisions.
🎨 UI Design Approach
Color System
- Red & Orange: Appetite-stimulating colors to increase food appeal
- White: Used for clarity and strong contrast
- Green Accents: To represent freshness (lemonade & sides)
Typography
- Bold, rounded fonts for easy readability
- Large font sizes for outdoor visibility
- Minimal font variations to keep consistency
Imagery
- High-quality food images
- Realistic presentation to increase trust
- Clean cutouts to avoid visual noise
🧱 Layout System
The design system includes multiple poster types:
- Combo meal promotions
- Side order menu layout
- Contact & direction signage
- Free item promotion (upsell strategy)
Each layout follows the same grid logic to maintain brand consistency while serving different purposes.
🛠 Tools Used
- Adobe Photoshop
- Adobe Illustrator
- Custom grid system
- Brand color & typography guidelines
📈 Results
- Clear and attractive menu presentation
- Improved visual communication of offers
- Strong brand recognition through consistency
- Designs suitable for print and digital use
